Spider-Man wasn't ready

It has been a while since I wrote here.

Not because I was busy, exactly. The priority shifted.

I started a few projects and spent months working straight through the weekends.

That project is in its final stage now, so the weekends are coming back to me.

I relaunched the website while all of that was happening.

I still coach, but privately, and only a few people.

You cannot teach everyone.

It is not about the money. It is about whether there is a fit.

And it is fine when there isn't.

My job is to walk alongside someone, not ahead of them — and they have to be ready.

Which is what I actually want to write about this week.

There is a new Spider-Man film out, and I watched it recently for the first time.

Spoiler ahead.

He isn't ready.

He is handed a new set of abilities and he cannot control them.

So he fights the thing — and the thing he is fighting is the thing that could save him.

I sat there thinking about the entrepreneur's journey.

AI is the new skill set.

It is scary. I know it is.

But that is the way the market is moving, and adapting is what gives you a chance to stay in it.

So this is what I want to say to you.

If you are doing something that scares you, that is a good sign.

Don't lie in the comfortable zone forever.

Pick one new skill this month.

Set a target. Say what you want to accomplish. Then do it.

What is the skill you have been avoiding?